University of California, Berkeley Graduate School of Journalism
The Graduate School of Journalism at the University of California, Berkeley is seeking a part-time instructor to teach a two- to three-unit course on audience development and engagement during the Spring 2020 semester. The course should teach students how to build audiences across mediums and platforms (both O&O and off-platform). It should introduce students to audience analytics, how to choose the right metrics to measure success, and how to correctly derive audience insights from metrics. It should equip students with the skills they need to conceptualize and frame a story with audience in mind. And it should impart information about how audience considerations drive industry decision making, in both non-profit and for-profit settings. By the end of the course, all students should be conversant with setting, measuring and understanding audience metrics and audience engagement approaches. Additional topics the course may cover include SEO and distribution models/methods.
This position requires two to three hours of lecture or class time per week for the Spring semester. In addition to teaching responsibilities, general duties include holding office hours, assigning grades, advising students, preparing course materials (e.g., syllabus), and maintaining a course website.
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.