Primary Purpose: Reporting to the Assistant Dean of the Graduate School, the Recruitment & Outreach Manager, Graduate School is responsible for developing and overseeing the Graduate School recruitment calendar. In collaboration with faculty and program managers, the Recruitment & Outreach Manager ensures all graduate events (program & central) are properly tracked in the university's CRM for accurate data analysis and annual planning. The position travels to off-campus locations, including schools, colleges & universities, employer locations, and other venues to seek out and engage prospective students; advises students on the graduate academic programs at Pacific; plans and executes comprehensive recruitment and yield events at the three campus locations, and is responsible for leading all collaborative efforts with the 3-city graduate programs on recruitment best practices and outreach strategy. This position focuses on all non-health graduate programs offered at University of the Pacific, however aligns recruitment initiatives with and partners with the Recruitment & Outreach Manager for Health Programs.
Essential Functions: 1. Sets the central graduate school recruitment schedule and oversees all central recruitment initiatives to drive enrollment goals. This includes, but is not limited to, making west coast college visits, regional community engagement events (3-city), and large scale recruitment expositions to gather leads. Projecting a professional image of the University through written and verbal communication is essential. During any year, the Assistant Director may be traveling 10-12 weeks during the fall and 2-4 weeks in the spring to recruit students.
2. Works cooperatively with faculty to understand the needs of academic departments for marketing the University to potential students, corporate partners, career counselors and faculty at outside universities and colleges. Must understand the 30 plus graduate degree programs across the three University campuses and whether a student fits the academic profile for potential acceptance to a particular major and the University in general.
3. Plans and conducts recruitment information sessions and/or open houses at various on-campus and off-campus locations (universities/colleges, corporate partners, community events) for prospective students, parents, and other interested individuals or groups.
4. Analyzes reports based on trends and attendance at various events. Provides data analysis after events and provides critical insight to the Graduate School leadership team in understanding and using the data for recruitment, event budgeting and strategy.
5. Possesses the flexibility and wherewithal to operate in several databases at one time. This includes, but is not limited to, Salesforce, Asana and Banner. Must be able to navigate these systems to provide a high level of customer service to the public.
6. Develops positive working relationships with regional academic as well as community groups and coalitions in order to create additional pipelines for graduate program leads and applicants.
7. Hold regular meetings with graduate program staff & faculty to discuss progress on enrollment and related issues. Advises graduate programs on recruitment and outreach strategy and oversees execution and implementation of robust recruitment strategies to achieve student enrollment targets.
8. Assists students with application procedures to ensure a smooth transition into the program, maintaining the highest standards of customer service.
9. Through collaboration with graduate programs, identifies gaps in enrollment communication and takes initiative to develop and execute recruitment communication plans, as needed. Tracks prospective students through the enrollment funnel, engaging them with the University as identified in collaboration with the graduate programs.
10. Responsible for developing and executing an engagement plan for building undergrad to grad pipelines at University of the Pacific. This includes, but is not limited to, engaging undergraduate faculty, Career Resource Center counselors, staff in the various school and directly advising undergraduate students on graduate academic programs.
11. Speaks and presents to wide and varying audiences (prospective student, community leaders, corporate partners and alumni) to drive applications to the University. Presents on and off campus (3-city) and delivers a compelling case for enrollment in graduate programs at Pacific in both individual and group settings. Meets with groups, individuals and one-on-one with students and must quickly articulate positive attributes of the University to determine whether potential applicants may be a good fit for the University.
12. Oversees the Salesforce graduate events calendar, ensuring all recruitment events are properly entered and tracked in the CRM. Works in partnership with all graduate programs to migrate recruitment events into the Salesforce calendar.
13. Stays current in all pertinent aspects of enrollment management and program advisement.
14. Responds and engages with all inquiries/applicants that come through the Graduate Info email inbox.
15. Performs other duties as assigned.
Bachelors Degree or equivalent combination of education and experience.
Three (3) years admissions or related experience.
Event planning experience.
Positive attitude, proven ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion.
Ability to work irregular hours and ability to travel extensively.
Marketing knowledge preferred
Excellent communication skills, both written and verbal; interpersonal relationship-building skills and excellent public speaking skills
Knowledge of and willingness to learn and work with technology; specifically word processing environments, internet navigation, databases, and e-mail correspondence
Demonstrated skills in data analysis; exceptional organizational skills and strong work ethics
Excellent customer service skills with focus on exceptional follow-through
Must work effectively in a fast-paced environment, comfortably managing multiple priorities while maintaining adherence to deadlines
Ability to work independently with minimal supervision. Must possess strong initiative and self-starter skills and possess a goal-oriented attitude
Must be a committed team player and must feel comfortable in a collaborative work environment
Physical Requirements: Requires extended periods of sitting and repetitive hand/wrist motion while using computer keyboard and phone. Occasional standing, walking, climbing stairs, bending, stooping and reaching. Occasional lifting up to 25 pounds.
Work Environment/Work Week/Travel: Work is primarily performed in a standard office environment. Work performed during standard business hours. Maybe required to work irregular hours and travel extensively to meet business needs.
Valid drivers license required. Incumbent must also be able to meet the Universitys fleet rules and be eligible to drive for University business. The Universitys insurance carrier reserves the right to exclude applicants based on their driving record.
Hiring Range: Commensurate with experience, exempt
Background Check Statement: Applicants who are selected as final possible candidates must pass a criminal background check.
Drawing on its rich legacy as the oldest chartered university in California, Pacific is a student-focused, comprehensive educational institution that produces outstanding graduates prepared for personal and professional success. Our student body thrives in Pacific's small classes and dynamic cultural environment, while our distinguished alumni are transforming their communities every day.
University of the Pacific is a nationally ranked university with a long tradition of dedicated teaching, small class sizes, practical experience and vibrant residential life. The breathtaking main campus in Stockton, California is home to seven schools and colleges, with more than 80 majors and programs of study. Pacific also has the McGeorge School of Law in Sacramento and the Arthur A. Dugoni School of Dentistry in San Francisco. Total university enrollment is nearly 7,000, with 3,757 undergraduates in an average class size of 19 and a student/faculty ratio of 14:1. Eighty-seven percent of students come from California, with 35 other states and 25 foreign countries also represented.