The Director of Enrollment Management reports directly to the Head of School and is a member of the administrative leadership team. The Director is responsible for all aspects of enrollment management: admission management, retention, research, and marketing. This includes overseeing an admissions team of 4, communications team of 2, and generating more than $25 million in tuition revenue annually; working cooperatively with senior leadership, the Board of Trustees, the CFOO, Institutional Researcher, as well as Faculty and Staff; and developing marketing and strategic plans to position LWHS in a competitive Bay Area independent school market. The Director plays a vital role in the LWHS community, providing leadership and setting the school’s recruitment and enrollment management strategies and goals and takes initiative to conduct research and stay abreast of best practices with the enrollment management and admission field.
Provide leadership for enrollment planning, process, management, and student attrition; and the development and implementation of strategies to retain high-quality applicants from population groups that are underrepresented.
Successfully enroll students into grades 9-11 that reflect Lick-Wilmerding’s mission and commitment to academic excellence, diversity, and inclusion.
Oversee and manage all aspects of admissions' events including, but not limited to:
Open Houses (5), Athletics Open House (1), Interview Day (2), Incoming 9th Grade Families Welcome Reception, Family Mentor Program, and Placement Testing Day (1), Singleton Ice Cream Party (1), Freshman Parent Orientation (1), Spotlight on LWHS Performing Arts (1), SF Public/Parochial High School Fair at LWHS, A Better Chance (ABC) High School Fair at LWHS, Campus ‘shadow’ visit program (Sept-Dec)
Attend Admissions related outreach programs during school year, including, but not limited to: SF Public/Parochial High School Fair, Marin/Ross High School Fair, SF Independent School High School Fair, St. Matthew's Episcopal High School Fair, ABC High School Fair, East Bay High School Fair, Boys and Girls Club Fair, San Mateo H.S. Fair, Coastside Community H.S. Fair
Oversee the Flexible Tuition application process for prospective families, including production of application materials and tracking required forms
Evolve current policies and practices pertaining to Faculty involvement during Admissions process in consultation with Dean of Students and Assistant Head of School; Manage Faculty committees where teachers evaluate applicant interviews and read and evaluate applications; Ensure active engagement of the Faculty during the admissions process
Assist with creating advising groups for incoming 9th grade students; Consult with Dean of Students and Freshman/Sophomore Dean to share background/entry information about 9th grade students with presenting concerns
Consult throughout the academic year with Deans, Advisors, Director of Student Inclusion, School Counselors, and Director of Learning Strategies on student issues that might arise - in or out of the classroom
Manage and collaborate with the Communications and Media Director to develop brand identity and messaging for LWHS through school publications, webpages, admissions materials, and other media vehicles
Update content on admissions webpages, relevant to LWHS current events and admissions timeline/deadlines
Manage all aspects of design and production of admissions viewbook, application forms (online and print), and other promotional pieces
Cultivate relationships with non-profit organizations working with underserved youth including: A Better Chance (ABC), Breakthrough Collaborative, First Graduate, Aim High, Summerbridge, and SMART
Cultivate relationships with Bay Area middle school placement counselors and school directors
Represent LWHS during biannual Bay Area Admissions' Directors' (BAAD) Meetings
Collaborate with Institutional Researcher on high level institutional demographic research projects, including but not limited to:
Annual Market Research survey to students and families offered enrollment to gauge their experience of our admissions process and their high school decision process
Develop quantitative and qualitative survey for Seniors to assess LWHS student experience
Develops long-term strategies and implementation plans in accordance with enrollment priorities and the mission of LWHS. Works with senior leadership, Facstaff, Board and other school constituencies to develop and articulate admissions priorities and philosophy.
Understands and informs school leadership about current research, demographics, and admission and enrollment trends, ensuring that changes and challenges are anticipated, understood, and addressed.
Maintain statistical and trend data related to enrollment, assessing student demographic data to ensure alignment with the School’s mission
Serve on LWHS Administrative Team; Attend Board of Trustee meetings
Effectively and supportively manage a team of four colleagues in the Admission office and two colleagues in the Communications office, as well as an extensive network of parent and student volunteers to foster an inclusive and participatory community
Administrative tasks, such as filing, data entry, and all forms of communication with prospective students and families, as needed.
And other duties as assigned.
A demonstrated commitment to the school’s mission and values.
A bachelor's degree and five years of progressively responsible admission management experience, or an equivalent combination of education and experience sufficient to perform the essential functions of the job.
Excellent communication skills, both written and verbal.
Demonstrated analytical, strategic, and problem-solving ability.
Ability to work independently and as part of a team.
Ability to motivate and manage a large parent and student volunteer base.
Experience and success recruiting students and families from diverse, under-represented communities.
Intermediate aptitude with Microsoft Suite and either Ravenna-Admit, inResonance, Senior Systems, or a similar student information database/system.
Personal qualities of integrity, resilience, approachability, kindness, and humor.
Please log ontohttps://www.lwhs.org/page/about/employment to complete an application. The position begins July 1, 2021. Applications are due by February 15, 2021. Please upload a cover letter that specifically addresses the following prompt, along with a resume and a list of five references:
In your cover letter, address how your experience prepares you for the role of Director of Enrollment as described in the job description and how your interests and experience align with Lick-Wilmerding High School’s mission.
Employer will assist with relocation costs.
About Lick-Wilmerding High School
Mission Statement: A private school with public purpose, Lick-Wilmerding High School develops the head, heart, and hands of highly motivated students from all walks of life, inspiring them to become lifelong learners who contribute to the world with confidence and compassion.