Georgetown Day School opened its doors in 1945 as the first integrated school in a segregated city. Governed by a Board of Trustees elected by the parent body and administered by an appointed Head of School, it was founded by seven families who wanted to create a school committed not only to academic excellence and educational innovation but also to a value system emphasizing appreciation and respect for others. Believing that diversity was the ground out of which all deep and rich learning occurs, they established a school where children would be welcomed, celebrated, and challenged to be their best selves.
Today, the School’s philosophy, programs, and position in the national educational landscape strongly reflect its roots. Having grown from 12 children in 1945 to 1075 students in PK-12 today, GDS is recognized as one of Washington, DC’s and the nation’s most dynamic educational institutions.
Georgetown Day School seeks an experienced Director of Annual Giving to start immediately. The Director will oversee the overall strategy and implementation of The Annual Giving Program of the School, including alumni giving, that meets ambitious quantitative objectives each year. Responsibilities include peer-to-peer and multi-channel solicitation and stewardship management, volunteer recruitment and management, and personal solicitation of annual gifts.
This position reports to the Associate Director of Development
Well-versed in industry best practices, the Director will demonstrate extensive experience in creative annual giving programs, with direct experience in designing and implementing multi-channel marketing strategies. The Director will have experience in direct mail and email marketing campaigns, and will be collaborative, innovative and data-driven.
Primary Duties and Responsibilities:
Develop and implement solicitation efforts, including direct mail, email and peer to peer solicitations, to generate revenue of at least $2.5M annually and achieve the school’s goals for donor retention and acquisition;
Progressively increase annual giving revenue by developing targeted strategies for all constituencies: parents, alumni, parents of alumni, grandparents, faculty/staff and former faculty and staff;
In partnership with colleagues on the Advancement Team, orchestrate an effective marriage of modern marketing “art” skill sets (copywriting, design, branding) with marketing “science” skill sets (segmentation, data analytics);
Plan and execute annual alumni giving programs, with a focus on increasing broad participation from alumni at all giving levels, including Reunion and affinity based giving;
Develop a roadmap for increasing revenue and donor acquisition over time, while also implementing the short-term strategies that address immediate strengths and weaknesses of the program;
Recruit and manage a diverse team of volunteers, including:
Communicate efficiently and effectively with volunteers on a regular basis;
Manage prospecting process and solicitor assignments for staff and volunteer solicitors; and
Create solicitor updates to facilitate peer to peer solicitations and track accountability.
Strengthen major gift pipeline by increasing the number of annual donors giving at or above the leadership level of $2,500+ per year; and
Create comprehensive stewardship strategies for donors and volunteers.
The ideal candidate will have the following qualifications:
Expertise in annual giving principles, strategies and tactics and expertise in digital and direct marketing;
Expertise in alumni giving strategies and implementation;
Outstanding strategic communication, writing, and editing skills
Ability to lead meetings and presentations with volunteers and high level donors
Outstanding analytical skills and keen understanding and interpretation of data;
Familiarity with fundraising software, preferably Raiser’s Edge;
Ability to maintain composure when dealing with difficult situations, and meet deadlines;
Creativity in developing innovative annual and alumni giving strategies
Demonstrated ability to work collaboratively with trustees, school leadership, faculty/staff, parents, alumni, and students;
Commitment to collegiality, teamwork, and ethical fundraising practices;
Network with colleagues across the industry to stay abreast of best practices;
Complete discretion with highly confidential information; and
Availability to periodically work outside of the normal schedule for early morning meetings, evening engagements, and occasional weekend obligations.
Qualified candidates should submit a cover letter, resume, and list of three references using our online application system. To apply and to find out more about the school, candidates should visit our website at www.gds.org.
About Georgetown Day School
Georgetown Day School offers an educational program that fosters a love of learning while providing serious instruction in the academic disciplines, the arts, and physical education and athletics. Over the past 67 years, GDS has grown from a school of seven families to a pre-kindergarten through twelfth grade school with more than 1,000 students and a faculty of 165 on two separate five-acre campuses in Washington, DC.
Georgetown Day School honors the integrity and worth of each individual within a diverse school community. GDS is dedicated to providing a supportive educational atmosphere in which teachers challenge the intellectual, creative, and physical abilities of our students and foster strength of character and concern for others. From the earliest grades, we encourage our students to wonder, to inquire, and to be self-reliant, laying the foundation for a lifelong love of learning.